Last week I wrote about why we are doubling down on the @Work Hubs Email Community.
Which attracted a few um’s and ah’s – someone got upset and said it is an email list NOT a community.
I said it is a list.
How we treat the ‘list’ and attract people to it is the part that matters.
And, er, well being a business is tied to making money, to stay being a business and to stay alive.
The intent with which we set out is the key thing, we want people to join our email list, but we don’t want to ‘dupe’ them, make them, have them sign up and then hit them in the face with “buy my stuff” emails.
While email is the highest converting medium, that does not mean anyone can send an email and someone will buy something,
We are not trying to “get people to open our emails” either.
The way we are playing our email game is to have really bloody interesting content
It would be great for all the people to sign up for a desk, that is not why we have an email list and also why we like to call it a community.
The weekly email is to inspire, educate and entertain. People start conversations from our email and that is more valuable than a sign-up.
The developing tribe and connections around @Work Hubs get stronger and deeper every week, projects like OuiShare, Working Out Loud and Copass add as much value to people inside the building as they do people who will never come here physically.
This his a tricky one, and one we are working out. We have not built a community for you to join in and do what you are told. If you are a looking for a lifestyle to put on’ @Work Hubs is not the place for you.
At the other end of the scale if you are looking for somewhere to lead, get your name in the press as part of your plan to get an OBE this is not the place for you.
By writing here “the type of person” we are looking for it makes it into an application process and that is not the objective.
We have a clear core value and that is freedom, I’d add to that “making ideas happen” is right behind that.
Ok so here is how we are doing it.
Three tools Mailchimp, Rainmaker and Publicate.
Each instalment of the newsletter has headings of and is built in Publiate where all the articles arrive from Pocket and Feedly as they are published. We pick the ones that work at that time.
Then send the text from Publication to MailChimp and then to you.