It is that time of year when people start blogs that churn over diets, gym memberships, and predictions for the year ahead.
Have you noticed that for the last two decades the tech and marketing press enthusiastically declare the year ahead has always been ‘the year of the mobile’?
I am a big fan of doing less and one of the things I did less of (in fact I did not touch any) was reading reviews of the 2016 and the predictions of 2016.
Of course, I knew this was the way to go years ago.
From 1993, and for five years solid, I bought that huge annual magazine by the Economist ‘The World In 1994.’ In 1997 New Labour won the election and cigarettes were more expensive so instead of quitting smoking I quit at the “The World In 1997.” At least, I got through the cigarettes, of course, the case for doing more reading and less smoking was open and shut.
My question is why did I buy that magazine anyway?
What would it have really told me that I could have acted on?
If a key bit of information is going to be published in a magazine on a newsstand at Stansted airport it is hardly the inside scoop.
I probably bought it as a security blanket, an attempt, at least, to think I’d know what was going to happen. We don’t know what is going to happen and maybe it is a false economy to think we do. Not knowing what is going to happen is most of the fun of being in the ‘fire of the marketplace’ or ‘on the court’ rather than a spectator.
Being in the ‘fire of the marketplace’ means you get burnt, hurt, and might even go down in a blaze of glory. However, I love the idea of the marketplace, in The Cluetrain Manifesto, the authors suggest that “all markets are conversations” and this is the notion I’d like you to walk away with.
Not an image of a glammed up Old Street superhero entrepreneur drinking cocktails from a stretch limo in Dubai. Being in the ‘fire of the marketplace’ means we are taking part, making a contribution, and learning. Obedience to the timecard does not inspire me with fire and passion. Brian Clarke calls this being Unemployable; I call it being alive and autonomous.
You might have shown up to the end here for some New Year’s advice. I’d hate to disappoint so here it is:
Don’t hold onto your wounds – think when they happened and leave them in last year, you don’t need them here.