We have been talking a lot about websites, and how to start.
We post weekly here on OuiShare Radio with Write Club about how to get writing, find what to write about and plan your content.
Phil and I are posting weekly here about Deep Work and how to see focus and meaning in how you work daily.
The Quick Fix For Ranking Higher In Search Engines
One of the questions at London Bloggers Meet Up last week was what can I do get to get found and rank higher in search engines?
The simple and most inconvenient answer is to post content regularly.
Blogs are best, with video and podcasts being a close second.
Google looks at your site all the time for new content if there’s none there it moves on, the more relevant content you post to your website the more people will come and find it.
So, reader, this is why not having a blog on your website is almost as bad as having no site at all.
Here @Work Hubs when we post blogs and podcasts we have more visitors to our site, and then more people find the big button that says ‘book a starter pass‘ and, like magic, more people come through the door.
Over Christmas, we fell off the ‘content production bandwagon’ and ‘forgot to post’, and so the enquiries slowed down.
How to start a website
How to start a site is one of the top questions weekly at #Blog Club.
With something like Studio Press Sites you can set up a fully functioning and fully secure, SEO and mobile-ready WordPress website with a beautiful theme for $25 a month, including rock-solid support, you can indeed run your small business on one of these sites.
You can be up and in business in a day, the time delays come with tweaking how to work out how to add your email sign up box at the bottom of a blog post or specific styling.
Do You Know Why You Have A Website
But consider if you know why you have a website
You will be forced to develop the content creation habit much more drama to get over than building a website.
What you sacrifice in SEO you’ll gain in confidence, and when you get to make your website, you’ll be faster and more accurate in setting it up because you’ll know what you want to do.
A website is like your shop front, and if you haven’t got anything in your shop, no one will know how to buy from you.
And this is where the lead generation part comes in, posting blogs that are SUPER popular does not mean you get leads.
Your Very Own Shop Front
If you have Amanda Palmer and Lady Gaga in your front window, you will get many people coming in for a look, if when they get inside you offer them pictures of Rhinos drinking pina-coladas they will experience a disconnect.
On Fizzle, the popular site for freelancers and indie workers the most famous blog by far is
While it gets 10,000 hits a month, it does not convert many people into Fizzle members.
Because it talks about motivation and attracts many students and people who work in offices, so it spreads the word but does not get a freelancer like me to sign up for a trail to join the Fizzle community.
The same is true of your website, you can rank in a search engine for a term, but does that start you a relationship with someone?
For example, there are seven posts shared in this email you are reading, and they are all blogs and podcasts because websites are not shareable, content is.
And that is How to get more leads from your website!