Since starting the process of sharing out loud our work to transform from a coworking desk factory to a tribe of thriving freelancers where the desk becomes like the radio on a car, not something you bought the car for but it’s handy the car has one, we’ve hit a challenge.
We’ve had the announcement of John Stepper’s Working Out Loud programme due to start end August, we’ve taken down the vulnerability shields Brene Brown style and braved this every week, we’ve introduced our Sharing Breakfast, we’ve successfully set up the Olio food waste/sharing fridge and we’ve banned the community word and become catalysts instead.
We’ve moved from steam powered processes on spreadsheets to grease lightning automation and that is an ongoing work in progress.
We’re now ‘onboarding’ (threw that in for comedy, now reaching for a bucket) freelancers nearly as quickly as we are filling the fridge with hummus and quinoa.
We’ve even announced the new Alt Incubator programme and the renaming of @Work Hubs to ‘The Startup Dough Rising Yeast Fermenting Hatchpot for Pivoting Entrepreneurs’.
Now we’re at the challenging part of what next?
This is the middle bit, it is always the most challenging.
We’ve done the ‘start’ and that is, once you’ve overcome fear, the easier bit and we’re not sure of the outcome. Although we know the ending we would ideally like.
It’s the fuzzy middle bit, where we haven’t reached the outcome and we’ve started something, this is where the doubts come in, this is where you start to think will this all work?
The reality is no one can say with certainty and certain things have no risk and risk coupled with the desire to continually redesign and improve helps us create our best ‘art’.
We now have to keep going, as most of us are tempted to retreat into our shells when the things get hard. The middle is the hard work phase of anything as we not guaranteed the outcome.
We are still firm in our beliefs that if we stick to our values of freedom, people, leading, fun, and openness that we will attract the freelancers who want to be part of something different, where we help them to stand out in a crowded world.
We are trying to create a ‘purple cow’ as Seth Godin talks about.
What’s next is continuing the middle part of our journey and we are already encouraged by the trickle of new people to the hub, the right people to add to what we’ve already built.
So when things get hard with your plans, you’re in the middle and that is when it’s time to keep going and do the hard work to reach our yet unfulfilled goals.