UK – Sumo Insight Ltd today announces the launch of its specialist real-time mobile market research services addressing the need for quicker, more accurate access to market research that business decision makers need today. Designed specifically for a mobile-experience by ex-Nokia research & strategist Tina Newport & ex-EE technology marketeer Colin White, Sumo Insight’s platform delivers a highly engaging consumer experience and real-time, real-location accuracy for opinion capture.
Tina Newport, Cofounder said “We’ve come a long way in 12 months from initial concept. We made a decision to bootstrap early and with support from Dreamstake, Smarta.com and @workhubs co-workspace, we are now launching our minimum viable product. We’re actively considering funding options now to accelerate growth”.
Sumo Insight’s concept uses smartphone technology to deliver new levels of engagement in market research through fun, multimedia experiences. Cofounder Colin White said “Driving a deeper, stronger and longer-lasting research relationship with respondents, especially in segments such as youth is one of our core goals with Sumo Insight”.
Tina added, “We both understand the opportunities mobile technology presents market research in delivering fast/quality results. Not only are we launching one of the industry’s most technically advanced mobile research platforms, we’re moving market research forward in a manner that helps brands engage with consumers, treating market research as a touch point as well as a business service. We see huge opportunities for mobile market research services in sectors such as FMCG, Retail and Events”.
Launching ‘designed-for-mobile’ market research services, Sumo Insight is targeting agencies and clients who want to overcome the recall issue associated with many forms of research, deploy research faster and gain real-time results.
Sumo Shorts is at the centre of the service portfolio. This smartphone app enables short, fun and engaging surveys and provides an optimised experience for respondents on Apple and Android smartphones. Capturing opinions as they happen in text, talk, picture and video; the Sumo Shorts app has been described as ‘highly engaging’, ‘fun’ & ‘easy’ by respondents and researchers alike and can be downloaded via the Apple App Store or Google Play. This technically advanced app uses location-based technology to deliver surveys on the smartphone at the right-time and in the right-place.
Sumo Chat delivers a new way for researchers and/or clients to engage with participants in the moments immediately after a survey and watch/interact with group forums. It allows respondents who have ‘more to say’, a method of raising opinions as they are made, creates a touch point for brands to interact with consumers and creates qualitative group-formed insight.
About Sumo Insight
Sumo Insight Ltd based in London, UK specialises in the delivery of mobile market research via our bespoke software platform. Its core service Sumo Shorts utilises the latest mobile and GPS technology to capture opinions as soon as they are formed in text, talk, picture or video formats, relaying this insight in real-time back to agencies & clients. Supported by a team of developers in Scotland, Sumo Insight combines two founders passions for understanding people’s’ motivations and behaviour with a passion for technology. Sumo Shorts is available for download now at the Apple App Store & Google Play. An agile approach enables fast deployment of research and an ability to customise to future demands from clients & partners.
www.sumoinsight.com. Twitter: @sumoinsight. LinkedIn: Sumo Insight
Tina Newport, Director and Cofounder, leads project design, planning and analysis. With over 20 years of market research experience, Tina has worked on both sides of the Atlantic, with a mix of client-side and agency experience.
Colin White, Director and Cofounder, leads technological innovation. A successful marketeer, Colin has spent over 20 years working across several blue chip technology and telecoms companies.
Tina Newport, e: firstname.lastname@example.org, t: 07747 791126
Colin White, e: email@example.com, t: 07854 910905
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Dreamstake (Dreamstake.net) – helps start-ups connect, learn & get funded.
Smarta.com – a support platform for business owners and entrepreneurs
@Workhubs (atworkhubs.co.uk) – combined co-working space with business support services and a member community