I am lost and I am stuck.
No seriously, I’ve run out of rope.
It would seem that I have arrived at the end of my knowledge and expertise…… notice that did not take long.
Last Thursday my mind went blank. Let me be even more specific, the part of my mind that connects my figures to the keyboard had gone blank.
What was it?
Something I had eaten?
Here is the situation:
We post twice a week here on the blog to keep readers up to speed with how Euston Street premier Coworking Space is developing. Last week I just could not find a point to make.
Doing anything is like walking on a tightrope, not in a dangerous way, in a constant balancing way – this is where the risk, the reward, the concentration and learning all hide.
Even though I know this, and it’s my advise to you also, I catch myself not accepting it – everything has to be perfect. One of the main reasons I have set myself up in this working out loud / pour my heart out kind of way, is that it gives me an “out” when things swerve off plan. The good news is that the reward for me is being able to be open and honest about where the project is.
Have you noticed that we only hear about projects when the building collapses or when they win an Oscar? Think how many projects are happening within one square mile of @Work Hubs in Euston that have a blip every week and then get back on track.
I was thinking (when I could have been writing) about what the block was this week.
There was not a block, I could have written this post as someone cut my leg off with a rusty pen knife, it is that easy to write this.
I looked back at the project and searched for the dips and curves. We seemed to have come a long way without actually doing anything and then we moved fast. The last two Tuesday’s were each a whole day of what guru’s would call ‘business breakthrough’ – not that we like that terminology.
Therefore, we were due to dip. It was not even a dip, it was break as we changed momentum. The run up to this point had been working. “This point” that I keep referring to is, just past the point of turning BIG GOALS into specific action. I felt uncomfortable because it is not often I find myself turning TALK into WALK, so you can imagine why I needed to lie down.
What is this specific action you speak of Bernie?
Delivering the tone.
Phil wrote about the quest for evolving @Work hubs ‘tone’.
We are on a mission to discover ‘the tone’ and when we do we’ll transform “the tone” into content on different platforms from the web to off line in person.
This is easy (ish)
1. Serving and supporting the community that is already resident is important – and easy to forget – @Work Hubs is a living and evolving community and walking it’s very own tight rope – in a good way.
2. Depending who you ask there are between 7 and 8 million people in London, out of this we need to find the number of people who run a business. We are looking for a coworking space in a basement by Euston Station.
To keep this move and this blog post moving, I’ll say there are around 50K in London people that might be in that market.
Out of that 50k, @Work Hubs ONLY needs 50 people to keep every desk rented out and the lights on, how easy is that?
I’ll tell you next August when Phil sacks me.
In the meantime back to the tone.
The tone is not sales copy, persuasion on taking people through a sales funnel.
If you don’t like this blog, fresh fruit or the values that shape Work Hubs you are certainly not going to like sitting in the building sending emails and drinking coffee.