Creating your very best in life is a work of art, not necessarily a painting, but it is a creation that has to be crafted.
It is not tipping something out of a jelly mould and sticking a label on it. Then knocking it out cheaply with ugly sales manipulations.
If the freelancer is to stand out, to be Seth Godin’s purple cow, and to cause a real ripple in the ocean of mass, bog standard, homogenised slop that is most products and services, then they have to craft some true ‘art’.
Most things, however, seem to be put together with a sledgehammer rather than a fine brush and sold in the same way with the scatter of a Gatling gun, not a hint of finesse about any of it.
Sure you can make money that way but you are always in the perilous position of being undercut at the bottom of the trough by price and few extra bells and whistles that the competitors can add.
Your customer will often be the late masses and the laggards of the classic bell curve, only interested in more features for less price.
However, I am not talking today simply about the art of standing out, well I am but in a different way. Today I want to talk about the art of bringing real art as in drawing, painting etc into your work and business and the huge benefits it can have on your wellbeing, creativity and ultimately your success including helping you to stand out.
I while back I met a guy called Doug at a Social Media week event and then latterly he came to @Work Hubs and did a shortened version of his fab ‘Art for work’s sake’ sessions.
It reignited my love of art, which had been lying dormant for many, many years in my life.
Doug’s session was all about how you can improve collaboration and teamwork by bringing art into the workplace. Notes below to Doug’s stuff so you can explore more.
I have subsequently been to a number of Doug’s events and the most recent one was a fascinating look at noise and sound and it how it effects work. We explored it through art.
It is amazing how taking something traditionally not seen as mainstream work relevant, like art, and then by letting ourselves go using a creative process like art, we can apply that to our day to day working environment and tasks.
I started to use art in my daily blogs, I started to use art as a relaxing exercise to allow thinking to happen and hence problem-solving, I think art can be used as a great way to connect and network, as has occurred at a number of Doug’s events. By pulling down our vulnerability shields in a Brene Brown way, we can gain greater self-confidence through art. When we create, we release all those feel-good chemicals too.
Art enables us to stand out, for example, Doug has been doing a free weekly art give away in his local area that led him to be covered in the local press and on TV. At the hub we send out hand drawn thank you postcards to new customers, in my opinion, something handmade has the edge over a bog standard templated ‘thank you’ email.
As my passion for writing has led to us setting up the Write Club, I am now looking to set up a weekly art club for artists of all levels in a shame-free, non-judgemental, fun environment to explore art and how it can help our business, our wellbeing and just be a great way to chat, relax and enjoy doing something creative and different.
Watch this space for more details and in the meantime grab a piece of paper, a pencil and draw something just for yourself as a bit of fun.